Keith argues that the 3 glossies are now all too diverse.
It's time to get back to basics. Every wargamer knows in his heart that playing battles with model soldiers has just three periods - ancients, horse and musket, and modern. [...] Every issue of a wargames magazine should have at least one decent article dedicated to each one of these periods.
But it seems to me the three glossies are not saturating the market, or otherwise they would be specialising (either on periods or modelling/painting etc). Now what might change the dynamic is when there would be a new, specialised glossy. It might not be as big as the other three, but it would cater to a more clearly defined demographic, with potentially similar profitability.